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11 April 2007

Cricket's loss, comedy's gain

There is one segment that has vastly benefitted from the Indian teams's world cup debacle. Every possible show on the small screen, print,cartoons, magazines, hoardings, even the radio have all turned it to a great comedy advantage. From daily soaps of the K stable to Vir Das on CNBC to Comedy Show on Star one where there is a spoof on almost every personality, even unrelated programmes, no one is sparing an opportunity to take a dig. Appy Fizz- a drink also has come up with a ballad on the theme.

For the sponsor companies who have lost in terms of advertising revenues and endorsements, to the aam aadmi of India who has lost in terms of betting and dreams of a world cup, it appears that Laughter is the best medicine.

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